Our Vision Our Vision VISION “To empower FARMERS by delivering efficiency, TRANSPARENCY and TRACEABILITY in the agri value chain through technology.” VALUESOur values help us R-E-A-P what we sow. R R-adical innovation Harness future-tech to innovate and disrupt the way buyers and growers engage in the agri-marketplace E E-xecution Act with speed, internal mobilization and responsiveness to accelerate our time-to-market A A-gility Adapt decisively and efficiently to drive change in agriculture with next-gen technologies P P-urpose Empower stakeholders across the agri value chain to enhance small farmer holder incomes in a responsible, resourceful and reliabl